Our Story

How a spurned slice of cake sparked a new kind of co-op.

Two Women,
One Very
Bright Idea

Lisa Helfman & Dr. Shreela Sharma
Founders of Brighter Bites

For several years, Lisa Helfman and her family took part in a weekly fruit and vegetable co-op, and she watched her children’s eating habits dramatically transform. So much so that her little boy turned down a piece of cake at a birthday party, craving instead the blueberries he’d grown fond of eating at home.

Like most moms, Lisa realized this was a fairly significant decision for a five-year-old, and she wondered what kind of influence regular access to fresh produce might have on all children. Especially if that produce was free to families.

She was inspired to replicate this type of positive change in underserved communities identified as “food deserts,” or areas where access to grocery stores stocked with fresh fruits and vegetables is sorely limited. Because nutrition education in these communities is often equally lacking, Lisa’s vision was to bring a produce co-op

to schools in these neighborhoods that included an educational component. She created a collaborative partnership between the Houston Food Bank and Dr. Shreela Sharma, an expert in nutrition and a professor of epidemiology at UTHealth School of Public Health, and they launched the program now known as Brighter Bites.

Since its inception in 2012, Brighter Bites has delivered millions of pounds of fresh produce and nutrition education to our children and families in multiple cities. Nibble by nibble, we’ll go nationwide.