Spring strategies that connect with health-conscious shoppers
Spring means luscious offerings of strawberries, asparagus and snap peas. As these seasonal favorites hit the produce aisles, brands are highlighting ways families can enjoy the fresh flavor through kid-friendly snacks, simple weeknight dinners or interactive cooking experiences.
Brighter Bites, Yo Quiero and the Healthy Family Project are carryout out campaigns that blend nutrition education, convenience and playful engagement, aiming to turn springtime produce into both a household staple and a source of fun.